Non-member user experience

The non-member experience enables users to register and access the platform without identity verification. These users are associated with "unmatched accounts", which are not linked to an enterprise identity record. This experience allows quick onboarding with limited access to the portal

Non-member experience covers the registration workflows (including direct and fast-track options), sign-in procedures, account recovery mechanisms, and password reset steps. It also addresses compliance with COPPA regulations, and highlights key security features such as Multi-Factor Authentication (MFA) and step-up authentication.

New users with no prior relationship with UHG, who need to establish their identity through a registration process before using UHG’s resources or services. They do not need any eligibility criteria (i.e., golden record) to create a verified identity, register, and gain access. Internally, we refer to this workflow as the "unmatched experience."

A non-member account, also known as an unmatched account, is created when a user registers without providing or verifying identity information.

As a result:

• The account is not linked to a Golden Record in EiMP
• The user is treated as a guest or non-member
• Access to features and data is limited or controlled by the portal

Non-member users typically have no prior relationship with UHG systems and can access the platform without meeting eligibility criteria.

To create a unified experience across all portals, ensuring a seamless, easy, and efficient registration process with enhanced security. No matter which enterprise product or service users engage with, they can access it all through a single account, with a consistent user experience and branding.

Non-members of Optum LOB. The solution will be extended to UnitedHealth Group's Line of Business (UHC LOB) in the future

Enterprise Digital Authentication (EDA) is a scalable and user-friendly solution designed to enhance digital identity authentication across UnitedHealth Group platforms, ensuring a consistent and unified user experience. It simplifies the registration process, enhances security, and creates a seamless, modern experience that meets the needs of all users with ease and efficiency. At the core of EDA is HealthSafe ID, a leading enterprise technology, ensuring robust security with dual-factor authentication to safeguard sensitive health information. With a HealthSafe ID, users can access many resources using just one email and password. No more multiple passwords for multiple sites.

Let’s walk through how new users without an existing UHG record can:

• Register for a new account,
• Recover the account, and
• Reset the password.
• Sign in to access UHG services