Member user experience

Watch the member registration experience in action:

To create a unified experience across all portals, ensuring a seamless, easy, and efficient registration and login process with enhanced security. No matter which enterprise product or service member/guest users engage with, they can access it all through a single account, with consistent user experience and branding.

Initial impacted personas and LOBs

Members & guests of UHC and Optum LOB.

Description

Enterprise Digital Authentication (EDA) is a scalable and user-friendly solution designed to enhance digital identity authentication across UnitedHealth Group platforms, ensuring a consistent and unified user experience. It simplifies the registration process, enhances security, and creates a seamless, modern experience that meets the needs of all users with ease and efficiency.

At the core of EDA is HealthSafe ID, a leading enterprise technology, ensuring robust security with dual-factor authentication to safeguard sensitive health information. With a HealthSafe ID, users can access many resources using just one email and password. No more multiple passwords for multiple sites.

By leveraging smart matching and pre-populated forms, the system minimizes manual data entry errors and reduces the administrative burden on support teams. This leads to lower operational costs and improved operational efficiency across the organization.